VP of Telehealth Marketing

California


Apply Save

Type: Direct-Hire

Category: Marketing

Reference ID: 10060771

Shortcut: http://addisongroup.gosnaphop.com/mn8dWq


Vice President of Telehealth Marketing

Remote

Compensation: $180,000–$210,000 + bonus (DOE) + medical

Direct Hire


We are partnering with a client that is expanding beyond its traditional brick-and-mortar model into a rapidly growing telehealth business. They are looking for a hands-on, data-driven VP of Telehealth Marketing to build and scale the marketing foundation for this next phase of growth.


Must Have: Hands-on digital marketing experience specifically within cash-pay telehealth — including acquisition funnels, conversion metrics, and performance optimization.


What You’ll Lead

  • Develop and own the full telehealth marketing strategy across local and national campaigns.
  • Direct paid media, brand strategy, and end-to-end performance marketing efforts.
  • Manage and collaborate with external technical partners (data, analytics, performance marketing).
  • Integrate AI and data-warehouse capabilities to enhance tracking, attribution, and conversion performance.
  • Translate data insights into actionable campaign decisions, connecting analytics with creative execution.
  • Partner cross-functionally with product and technology teams to improve digital experience.
  • Shape the consumer journey end-to-end, including UX, form flow, and conversion optimization.
  • Contribute to building a centralized, scalable marketing structure for long-term growth.

Who You Are

  • A hands-on digital marketer who can directly run and optimize campaigns—not just manage agencies.
  • Highly data literate, able to analyze performance metrics and filter out “agency noise.”
  • Strong technical marketing background, including vendor oversight, funnel optimization, mobile UX, and digital product mapping.
  • Ability to understand or write basic code for analytics or automation is a plus.
  • Experience in digital innovation agencies, growth-stage tech, health, or telehealth brands preferred.
  • Deep understanding of consumer acquisition, lead gen, and cash-pay telehealth conversion metrics.
  • Entrepreneurial mindset; self-starter who builds and improves systems proactively.
  • Comfortable operating under KPI-driven expectations (CAC, CPL, conversion rate, retention).
  • Must have no active non-compete and be willing to sign one upon hire.

This client is ready to interview and hire. APPLY NOW!

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